Robbert Meulemeester

VI Jornada Dirección de Proyectos

¿Hacia dónde evolucionarán las organizaciones?



Early 2018, PM was tasked with creating a unique training concept. The organisation asked to combine proposed learning objectives with fun and creative elements to train leadership competences, strategic thinking, tactical planning and more. After long talks PM team decided to pitch a serious game: the Zombie Game.

Objectives of the game
We at PM believe that the Zombie Game goes to the essence of crisis management during the first few hours. This is the moment where chaos reigns and where everyone involved is busy finding a rhythm and trying to create some kind of order while responding to the crisis. The game is played by three groups of people, each having their own purpose and goals:

The Battlefield is in charge of crisis operations.

The Alert Network takes on crisis communication.

The War Room is in charge of governance.



Robbert Meulemeester is a crisis advisor and coordinator at PM • Risk Crisis Change who specialises in crisis intelligence, external perception analysis and sentiment analysis, scenario building and the editorial work process during a crisis. At PM he is a consultant on training and simulations for crisis management and communication teams, digital communication, marketing strategies and media handling.

Being an avid believer in learning through gaming, Robbert developed the Zombie Game, an interactive serious game on crisis management and crisis communication.

Robbert is also an author and frequent lecturer in crisis communications, digital marketing, social media and entrepreneurship. In the past he lectured at organisations and academic institutions such as Antwerp Management School, the Business Continuity Institute, University of Leuven, University of Hasselt and more.

Robbert has a background in finance, event management, corporate communications, social media marketing and PR. He is a certified digital marketeer and is active member of the European Roller Coaster Club.