Robbert Meulemeester

VI Jornada Dirección de Proyectos

¿Hacia dónde evolucionarán las organizaciones?


What to do when your Project becomes a Crisis (Case Study)

There are more similarities between Crisis Management and Project Management than meets the eye. But what happens when your crisis becomes a project – or worse, when your project becomes a crisis? As a crisis advisor being involved in numerous urgent or smouldering crisis situations, Robbert Meulemeester has experienced that bad management can make a crisis worse than it actually is. Using a recent case he and his colleagues worked on, Robbert will explain what Project Managers and Crisis Managers should learn from each other.





Robbert Meulemeester is a crisis advisor and coordinator at PM • Risk Crisis Change who specialises in crisis intelligence, external perception analysis and sentiment analysis, scenario building and the editorial work process during a crisis. At PM he is a consultant on training and simulations for crisis management and communication teams, digital communication, marketing strategies and media handling.

Being an avid believer in learning through gaming, Robbert developed the Zombie Game, an interactive serious game on crisis management and crisis communication.

Robbert is also an author and frequent lecturer in crisis communications, digital marketing, social media and entrepreneurship. In the past he lectured at organisations and academic institutions such as Antwerp Management School, the Business Continuity Institute, University of Leuven, University of Hasselt and more.

Robbert has a background in finance, event management, corporate communications, social media marketing and PR. He is a certified digital marketeer and is active member of the European Roller Coaster Club.