Dr. Hugo Marynissen

VI Jornada Dirección de Proyectos

¿Hacia dónde evolucionarán las organizaciones?



Early 2018, PM was tasked with creating a unique training concept. The organisation asked to combine proposed learning objectives with fun and creative elements to train leadership competences, strategic thinking, tactical planning and more. After long talks PM team decided to pitch a serious game: the Zombie Game.

Objectives of the game
We at PM believe that the Zombie Game goes to the essence of crisis management during the first few hours. This is the moment where chaos reigns and where everyone involved is busy finding a rhythm and trying to create some kind of order while responding to the crisis. The game is played by three groups of people, each having their own purpose and goals:

The Battlefield is in charge of crisis operations.

The Alert Network takes on crisis communication.

The War Room is in charge of governance.



Dr. Hugo Marynissen is Associated Professor at Antwerp Management School & Senior Partner at PM • Risk Crisis Change, an agency specialised in crisis management and communication. Since 2008 he has provided regular coaching and consultancy services in the field of risk and crisis management.

He is also a visiting professor at various European universities such as University of Antwerp (Belgium), Campus Vesta (Belgium), Cranfield University (UK), Saïd Business School – University of Oxford (UK), University of Maryland College Park (MD, USA) and Laurea University of Applied Sciences in Helsinki (Finland).

In addition, Hugo is the president of the CIP Institute, a non-profit organisation that brings together scientists and practitioners from various disciplines in an inspiring and innovative platform to exchange and develop knowledge about the Complex and Interactive Processes (CIP) in the field of crisis.

Hugo holds a Doctoral degree from Cranfield University – School of Management (UK), and a Master’s degree in Change Management from HEC Business School (France). The focus of his research is on team dynamics in crisis teams, safety leadership within so-called “High-Reliability Organisations”, and the role of crisis communication during extreme events.